Affiliate Marketing News

Sara Malo, Client Success Manager at Affiliate Summit, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. I wanted to learn more about the real Sara, so I asked her a variety of questions I figured she had not been...

You should know by now that the #1 most important part of the campaign is the offer. Remember, the offer is the product or service that you’re promoting as an affiliate.   If your offer sucks, then no amount of copywriting, angles, or ninja...

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

It was 2007 when Netflix took a pledge of labelling cable TV as old school and bringing a new content consumption trend of on-demand videos among... The post How Does Hulu Work & Make Money? | Hulu Business Model appeared first on...

“Ways to get more leads” is something crucial that don’t disappear from to-do list of successful business owners because lead generating is one of the foundational elements of developing and growing a business. Revenues of online businesses...

Hi. I’m Lauren. I work at a world-class PPC agency. Nice to meet you. You say you do PPC for your company? Amazing! So what brings you to PPC Hero? Are you drawn to the incredible insights you get from Mary Hartman’s blogs (have you seen her...

It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help.

Email is one of the most important aspects of all business in the world today — if not the most important. It’s also the one thing that hasn’t drastically changed over the past two decades. Unlike search, mobile, social media, and...

In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.

This was a conference session titled Affiliate Marketing’s Past, Present and High Stakes Future at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City. Session speaker(s):...

News flash: a lead is not a lead.

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in...

What would be the first thing you’d want people to think of when they talk about your brand? Is it something simple like the logo or... The post Creating An Effective Brand Identity: The Ultimate Guide appeared first on Feedough.

Compared to generating interest towards your company, getting people to see your website or visit your stands and sign-on to become leads is much, much more... The post 10 Proven B2B Lead Generation Techniques appeared first on...

You have an idea, an innovation which you know is fully formed, sure to be a hit and welcomed by the market. But how disruptive is... The post What Is Disruptive Business Model? appeared first on Feedough.

Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.

This was a conference session titled 7 Building Blocks of Affiliate Program’s Success at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City. Session speaker(s): Geno...

Firing an employee – looking him straight in the eye and telling him that he is not fit for your organisation anymore – is, no doubt,... The post How To Fire An Employee [An Actionable Guide] appeared first on Feedough.

Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where...

Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of...