Affiliate Marketing News

Google Ads account management is like chess. It’s easy to learn the moves, but it takes years of practice to master the techniques and become an professional. We all know that a killer landing page and multiple contact points (forms, phone number,...

The older generations with their dial-up and floppy disks have shifted to digital natives, hopping from one social media platform to the next. Consumer choices are abundant, but trust and attention spans are lower than ever. Consumers just don’t...

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product...

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers...

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. Sold? Don’t download anything just yet....

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), I’ve curated a list of the...

Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices...

Building links – the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic – can generally fall into two methodologies: PPC – in particular Google Search Ads –...

In the world of digital marketing (especially when you are working at an agency), a recurring challenge is how to convince clients of the value of branding campaigns when they are primarily focused on performance metrics. When operating on a limited...

Digital marketing has become central to building a brand that delivers bottom-line results. However, as digital marketing techniques rapidly evolve, it is easy to become overwhelmed by the variety of approaches to attracting customers online....

With users and daily views in the billions, YouTube is a video platform to rival any streaming service. This also makes it one of Google’s most lucrative sources of ad inventory. YouTube advertising recorded $8.66 billion in revenue in just the...

Imagine upgrading from a dial-up to fiber optic internet.  It opens up an exponential surge of capability and reach. This is exactly what YouTube’s advertising growth has looked like over the last 12-18 months. The results have been...

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. And quarterly check-ins. This analytical approach has helped us maintain top rankings and grow organic traffic by...

Spend all your time working with Google Ads lead gen campaigns, it’s easy to forget there’s another half of a sales process that takes place with every form submission and phone call. However, what makes the difference between hitting...

Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it’s making you less profitable than you could be. If you run paid...

If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this...

Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead...

Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you’ll find up-to-date online...

The marketplace is increasingly global. Businesses are continually looking to expand their reach beyond their nearest borders. While targeting an international audience can be tempting, the key to unlocking substantial growth and maximizing return...

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Our...